Publikationen
Lösungen, Perspektiven “, W. Bertelsmann Verlag, Bielefeld, 2019. 2018 Referierte Zeitschriftenbeiträge Köcher, Sa., Köcher, Sö. (2018): „ Should We Reach for the Stars? Examining the Convergence between [...] e ”, Journal of Marketing Behavior, 3(2), 167-18 3. Schaefers, T., Moser, R., Narayanamurthy, G. (2018): „ Access-Based Services for the Base of the Pyramid ”, Journal of Service Research, 21(4), 421-437 …